On the 7th, domestic private express delivery giant YTO Express (600233.SH) officially released a new logo system during a work deployment meeting. In addition to express delivery, the other four major industrial sectors that are increasing their layout also officially surfaced.

As the growth rate of the e-commerce industry, which was growing rapidly a few years ago, has declined significantly, domestic private express delivery giants, which once mainly benefited from this, are focusing on more markets besides traditional parcel express delivery and accelerating their transformation into integrated logistics providers. . Not just express delivery Not just express delivery

According to the reporter’s understanding, Yuantong’s new logo uses a circle as its main form, mainly to reflect the company’s determination to integrate industries and expand globally. The five logos released at the same time represent YTO A network express, YTO B network speed distribution, YTO C network heavy cargo express, YTO aviation and YTO cold chain in terms of business . Among them, Network A focuses on economical express delivery business, Network B targets the high-quality express delivery market, and Network C provides heavy cargo express services.

Before this, YTO Express mainly focused on the express delivery business of network A. This time, it is clear that it will accelerate its expansion into more fields including express delivery. Among them, Network B is mainly a local distribution market that has become popular in recent years, while Network C is an express delivery market that is completely different from express delivery products.

Many YTO management told reporters that the three networks are independent of each other in terms of product structure, network coverage, management and control, etc., but they collaborate with each other in terms of customer service, capacity organization, and system support.

In addition to the three networks, YTO Airlines already has 11 self-owned all-cargo aircraft and has basically established a route network covering all major regions. The total number of bellyhold routes exceeds 1,000, covering more than 120 cities. At the same time, through the acquisition of Hong Kong Xianda International, YTO has also officially launched its international layout to compete for the cross-border e-commerce market of more than RMB 1 trillion.

“The launch of the new logo marks the start of YTO’s second venture. YTO will focus more on service and timeliness, more on transportation capacity and cost, more on terminals, more on technological leadership, more on differentiation, and more on internationalization. Yu Weijiao, chairman and president of YTO Express, told reporters that as far as the industry itself is concerned, China's express logistics industry has entered a new stage of "five integrations": the integration of the Internet of Things and the Internet, the integration of express delivery and logistics, the integration of upstream and downstream industrial chains, Domestic and international integration, capital and talent and technology integration.

　　Behind the interpenetration

Since last year, private express delivery giants such as "Three Links and One Express" and SF Express, which mainly focus on domestic express delivery business, have been focusing on the intra-city distribution market. The C network that YTO plans to expand is also Deppon Logistics, which is about to be listed. Expand core areas for many years.

Three years ago, express delivery and express delivery companies once had their own boundaries . Private express delivery companies and SF Express, known as the "three links and one reach", occupied an increasing share of the domestic express delivery market, while Deppon Logistics was the express delivery company. A leading company in the field of less-than-truckload logistics.

Nowadays, the boundaries between express delivery and express delivery are becoming more and more blurred. SF Express, YTO, ZTO, and Yunda have all begun to engage in large-scale logistics and express delivery, and Deppon has also begun to engage in express delivery. Behind this is the increasingly fierce competition and rising costs. Next, the demands of express delivery and express transportation companies to transform into integrated logistics providers.

On the day YTO listed on the A-share market, Yu Weijiao told reporters that after listing, the company will enrich its product structure, improve its industrial layout, and build YTO into a comprehensive logistics provider and supply chain integrator that can compete with European and American industry giants.

Later, when ZTO Express rang the bell on Nasdaq, its founder and chairman Lai Meisong also said that going public is not the ultimate goal of ZTO Express, but to become a world-class comprehensive logistics service provider.

SF Express also believes that in the next ten years, express delivery services will transform from single parcel delivery to integrated comprehensive logistics services. This is also the actual demand put forward by many customers.

According to the reporter’s understanding, within SF Express, several business divisions such as e-commerce and supply chain were successively established a few years ago, and launched express logistics, e-commerce logistics, auto parts logistics, food and medicine services, financial insurance services, and international e-commerce services. Waiting for more comprehensive services, we hope to create one-stop comprehensive logistics solutions for customers.

"It is a general trend for large express companies to develop towards logistics, and international express giants such as UPS and FedEx are also following this development path." Xu Yong, chief consultant of the Express Logistics Consulting Network, told reporters that several domestic private express companies rent and purchase warehousing resources in various places. The layout started last year. "In the future, the market needs to be further segmented. Large express delivery companies will transform into comprehensive logistics, medium-sized express companies will transform into specialization, and small ones will transform into personalized ones. The important thing is to form differentiation and find the right positioning."